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To the obsessed,

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Welcome to Ten Bullets. This newsletter is simple. No fluff. No long paragraphs.

Just my underlined notes, in your inbox.

Unique people start with unique inspiration. The goal, is for these bullets to be ideas you haven't downloaded to your brain before.

Most of the ideas connect to my current mission: Take over the world by making the best content possible. More on this in next week's email. :)

*PS- if this showed up in your promotions/spam, drag/move it to your primary inbox, to make sure you get the next one. (or reply with 'Got it.')*

Now, let's go down the rabbit hole.

On design:

• 1. "The first thing we ask is, what do we want people to feel?" - Apple, 2013 Keynote​

On iteration:

• 2. “All you have to do is make 100 videos and improve something every time.” - Mr. Beast on Lex Fridman Podcast (full thread of my notes)

On world-building:

• 3. "What does it look like to build a brand where the compounding factor is to be the consumer's best friend? Now, you have to create a character. You have to create a world. You have to create a story. You have to create a game. You have to create a physical experience. You have to create merchandise. And you need something at the core of that where you're guiding that customer through the experience 24/7." - John Fio on Invest like The Best​

On integrating:

• 4. "The main skill that Steve Jobs had was as an integrator. Beyond being a designer, or developer of software, he was fundamentally a guy who was incredibly good at yoking together disparate elements, to form an incredibly tantalizing package." - Ken Segall​

On hard problems:

• 5. “They seemed to relish the idea at Pixar, of doing something difficult. And solving the problems in a creative, and entertaining way.” - John Lasseter, The Pixar Story​

On breaking the internet:

• 6. "We have to come up with ideas so good, they find the audience organically every time. Be infamous or be obsolete." - Gabe Whaley, MSCHF on School of Hustle​
• 6.5. "We have an idea of cultural ready-mades. Taking two very recognizable objects, phenomena, ideas, brands, and using them as building blocks to mash together. What are the juiciest building blocks you can pull?" - MSCHF on Lil Nas X's Satan Shoes, Lawsuits & 'At All Costs'​

On high-achievers:

• 7: "Ultra-successful people have three common traits. First, they have a superiority complex. They think they're better than everyone. Second, they have crippling insecurity of not being enough. Third, is impulse control." - Alex Hormozi​

On 10x ideas:

• 8. “I have this rule with 10x’ing social media ideas. He was asking somebody ‘How much do you pay for rent?’ What if I ask to go in that apartment. He wouldn’t ask that. Most creators wouldn’t ask that.” - Caleb Simpson on The Colin & Samir Show​

On productizing yourself:

• 9. "I don't necessarily do many things for fun now that don't make me money." - Grace Beverley on Deep Dive with Ali Abdaal​

On obsession:

• 10. "Find your obsession. Then make your exit strategy death." - Patrick O'Shaughnessy on Invest Like the Best​

One more thing…

• ​How To Lose Weight in 4 Easy Steps!​

I hope you enjoyed reading.

I’d love your feedback on this newsletter.
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​Which bullet was your favorite? Were there too many ideas, or just enough?
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Reply to this email, or tweet me at @zachpogrob on Twitter.
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Stay obsessed,

Zach

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